Nexen Tire, a major global tire and tube manufacturer, has become an official partner of Manchester City Football Club (FC), one of the English Premier League’s strongest teams, as a part of the company’s sports marketing plan.
On Aug. 6, Nexen Tire held a signing ceremony for its partnership agreement with Manchester City FC at the City Football Academy in Manchester, England and announced its official tire partnership of Manchester City FC.
The ceremony was attended by Nexen Tire President Ho-Chan Kang, Manchester City FC CEO Ferran Soriano, City Football Marketing Commercial Director Omar Berrada and other executives from both sides. Manchester City FC players were also in attendance.
This partnership underpins Nexen Tire’s rapid expansion into the global market by establishing a strong foothold in the European and global market through active communications with customers.
Football fans from Europe and around the world will be able to see Nexen Tire’s logo on digital boards whenever Manchester City plays at the Etihad Stadium. Moreover, the company plans to execute various marketing activities by utilizing players’ portrait rights and sponsorship management.
“We are very pleased to serve as the official tire of Manchester City FC, one of the best soccer clubs in Europe. Manchester City FC is the perfect partner for Nexen Tire, considering its position in the league as one of the top-class football clubs with their decisive investment in and recruitment of top stars,” said Kang.
Manchester City FC Chief Executive said: “We are very happy to welcome Nexen Tire as our newest global partner and to welcome President Kang to our home in Manchester. We have millions of followers in South Korea and we will be able to provide them with more engaging experiences. Nexen, a well-established South Korean brand, has a strong ambition to grow globally like we do.”
Nexen Tire signs partnership with Manchester City FC
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